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But you can access s of more fonts—from cursive fonts to cool fonts and other trendy styles. Text fonts are a crucial part of your branding design, but ironically, this aspect of branding is usually overlooked. You can create excellent illustrations, images, and other graphic content but if the font on your site or in your branded assets is less than rocking, it could easily turn a reader away.
When designing your brand identity, you must use a consistent set of fonts, each with a specific purpose. Make sure the fonts are legible.
They are needed for headings, titles, subtitles, and body text in any collateral or online materials. Consider the weight and size of each font, along with the style. Make sure that the different choices you select are harmonious with one another. Choose a style that is different from your competitors and translates the personality of your brand. And, most importantly, the font you select should always be easy on the eyes. Nobody likes working with copy that requires squinting to read.
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